Capture a brand color palette from what already exists
A brand color palette usually lives in something real first — a logo, a sign, a product shot. Color Identifier helps you lift those exact colors rather than approximate them. Instead of generating a scheme from scratch, you sample the colors a brand already uses and turn them into precise, reusable codes.
How to lift a brand’s colors
- Open Color Identifier and choose From Photo.
- Load a logo, screenshot, or packaging image.
- Tap each color you need, like an eyedropper across the artwork.
- Each tap returns Hex, RGB, CMYK and Pantone codes.
Point the Live Camera at printed materials or signage and the same sampling works on real-world surfaces. Captured colors beat guesses every time:
- Consistency — match every asset to the brand’s true colors.
- Print and web — get CMYK and Pantone for print, Hex and RGB for screens.
- Handoff — pass exact values to a printer or developer.
Keep your brand color palette organized
Save the colors you sample into a single palette so the whole brand color palette stays together. Export or share the codes whenever you need them. The values are universal, so they work with any paint range, design tool, or document.