Read the brand colors that are already in front of you
Whether you’re matching a campaign or recreating a look, brand colors are easiest to nail when you sample the real source. Color Identifier doesn’t keep a directory of company specs — instead it reads the actual colors in a logo, a product, or a printed piece, and hands you precise codes.
How to capture brand colors
- Open Color Identifier and choose From Photo to load a logo or screenshot.
- Tap each color you need, like an eyedropper.
- Or point Live Camera at real packaging, signage, or merchandise.
- Each reading returns Hex, RGB, CMYK and Pantone codes.
This turns the brand colors you can see into values you can actually use, and sampling beats guessing:
- Print accuracy — CMYK and Pantone for materials that match.
- Digital accuracy — Hex and RGB for screens and the web.
- Confidence — codes drawn from the real color, not a memory.
Keep your brand colors handy
Save the colors you sample into a palette so your brand colors stay together by project. Export or share the codes whenever you need them. The values are universal, so they work with any paint range, design tool, or document.