Start creating a color palette for your brand from what exists
When you are creating a color palette for your brand, the goal is consistency — every touchpoint should show the same colors. That starts with knowing the precise value of each brand color. Color Identifier reads those colors from your real assets, whether printed or on screen, and converts them into exact codes you can standardize on.
Measure each color, don’t guess it
- Open Color Identifier and choose Live Camera or From Photo.
- Point at a printed logo or product, or tap the color in an image.
- Read the color name plus Hex, RGB, CMYK and Pantone.
- Save it into your brand palette.
Creating a color palette for your brand is far more reliable when each tone is sampled directly rather than approximated by eye.
Keep it usable across every channel
- Web and app — Hex and RGB drop into design and code.
- Print and merch — CMYK and Pantone hold the color on any press.
- Single source of truth — one palette to share with collaborators.
Because the codes are universal and tied to no brand database, they match any paint or ink range you choose. Export or share the palette as you finish creating a color palette for your brand. The app is free to download with your first scans free.